The Food for the Hungry family of national organizations has created a new look. A new logo and theme line has already begun appearing across the world on the fields where FH works. Our old logo has served us well but for reasons of instant recognition in the remotest places of the world, safety of our workers when in transit, and a strong statement of our unification as a family of organizations, a fresh look was critical.
Our new FH logotype is contained within a sphere, symbolic of our global vision to end physical and spiritual hunger worldwide. Inside the sphere, references to the fish and wheat are retained from our current identity, reinforcing FH's vision of ending physical and spiritual hungers. The intersection of the fish body and its tail form a subtle cross indicative of Christ's sacrifice for all humanity. The green color was chosen to connote growth, regeneration and new life, and to distinguish FH graphically from other humanitarian organizations.
Considerable discussion has taken place to coordinate the efforts and maximize he impact. Each NO has a slightly different situation and therefore the timeline for implementation varies slightly. CFHI has in the past two years launched an improved 'look and language'. For reasons of stewardship, reducing brand confusion, and strengthening our 'narrative' to better reflect the realities of our work, we have decided to use a transition strategy.
We trust that you will be as proud of the new look as we are, but even more so of the practical reasons behind the introduction of the new brand. Being good stewards of the resources entrusted to us, we will gradually introduce the new look on everything we present and project. When old print stock (such as brochures) runs out, we will replace them with ones that feature the new logo and messaging. On items that do not cost anything to change, such as our web site, you will begin seeing the new logo immediately.
